High Strangeness: UFOs on the Radio

Tuesday, June 19, 2012

UFOs on the Radio

Is this how disclosure begins...?

Today I was driving in my car and heard the latest radio commercial for Dos Equis beer, in which a somber-voiced announcer goes down a list of the most interesting traits of "The World's Most Interesting Man"... You know, that's the guy who doesn't always drink beer, but when he does, he only drinks Dos Equis.

It's pretty funny stuff::
"Presidents celebrate his birthday..."
"When his beard reaches the perfect length, it stops growing..."
"A full third of his body weight is gravitas..."

And then, the unexpected:
"He can identify UFOs..."

This is huge. It is now officially culturally accepted -- no, more than that, it is now a mark of cultural superiority -- to be cool with UFOs.


"Stay thirsty" indeed, my friends... Thirsty for the truth!
How soon will other brewers start to mention UFOs in their ads, not as a subject of mockery but as an aspirational signifier? This is going to change everything!


Seth said...

What does gravitas mean?

Mark UFO'Connell said...

Seriousness, or substance.